Hill's to relaunch Prescription Diet line - Pet Food Processing
TOPEKA, KAN. — Hill's Pet Nutrition, a subsidiary of Colgate-Palmolive, announced a relaunch of its Prescription Diet pet food line on Feb. 24. According to Colgate-Palmolive, the relaunch will focus on new formulations, packaging redesigns and stronger veterinary outreach. "What we're most proud about is that we've been true to what the brand really represents, which is that science is the way to lead to healthier lives for pets," said Noel Wallace, chairman, president and chief executive officer of Colgate-Palmolive at the Consumer Analyst Group of New York 2022 Virtual Conference. "…While the pet food category is obviously benefiting from underlying trends like the humanization of pets and premiumization, we believe it is also continuing to swing back toward science and expertise, and Hill's is perfectly positioned to take advantage of this trend." Although Wallace didn't address specific formulation changes to Hill's Prescription Diet, th...